Performax Labs has been a popular brand in the Sports Nutrition industry for quite some time now. They are known for making properly dosed quality supplements. While their entire line-up has a pretty good repuation, they are probably most well known for Hypermax, their Pre-Workout, which recently turned into Hypermax Extreme.
Despite having been around for a while and having a pretty well rounded supplement line-up, to date they have not yet rolled out a protein powder. Well that's no longer the case.
Performax has announced an all new Whey Isolate Protein Powder they are rolling out which will be called IsoWhey Max. We still don't know much in the way of details about this new product, however we do know it's going to be a whey protein isolate which will come in a two pound tub. The flavors are somewhat interesting. Chocolate and Vanilla are kind of two staple flavors for a protein powder, oftentimes supplement brands will do a chocolate milkshake and a vanilla milkshake.
Performax IsoWhey Max will feature a Chocolate Milk, which is a pretty standard flavor, however the Vanilla flavor option will actually be Vanilla Cake Batter, which sounds interesting.
Now word yet on exactly when this product will roll out, nor has Performax shown us the supplement label yet, however it most likely should become available sometime in the next few weeks.